How do some companies manage to get all their business through networking and referrals whilst others find it really difficult?
Word of mouth marketing is still the most cost-effective form of marketing there is. And yet, in our surveys we have found a gap of up to 60% between the amount of business that is coming from referrals and the amount that the participants wanted to get. When you take into account the fact that most of the participants in the survey already attend formal networking groups it really brings home how difficult people find it to win business through referrals.
This seminar is an extract from a half day programme we have developed for clients wanting to improve dramatically their referral business. In it we will cover the key elements of networking properly, and the real purpose of attending networking events.
In this seminar we will show you
- Where and when to network
- How to make a real impact at events
- The importance of referral partners
- How to find referral partners
- How to gain more referrals from your clients
- How to avoid low quality referrals