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bridging the sales gap

Identify the pain

There are many explanations for why people buy. When all the...more

Don’t send quotations

Most of us need to provide written quotations in our businesses....more

Give small gifts

We all like to be appreciated, don’t we? In fact, studies have...more

Create limited time offers

A very powerful motivator for all of us is the fear of loss. We...more

Give small gifts

We all like to be appreciated, don’t we? In fact, studies have shown that salespeople are more motivated by being recognised for their skill and achievement, than they are by money.
 
The same applies to our customers. Surveys have shown that the highest proportion of customers who leave a supplier do so simply because they felt that supplier was no longer interested in them.
 
We do need to be careful, however, not to seem to be “bribing” them. That’s why small gifts are so effective. They show we care. They demonstrate we have taken some trouble to show our appreciation – and therefore they are more meaningful.
 
Look for reasons to thank your customers, and show your appreciation. They’ll reward you many times over.