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bridging the sales gap

Identify the pain

There are many explanations for why people buy. When all the...more

Don’t send quotations

Most of us need to provide written quotations in our businesses....more

Give small gifts

We all like to be appreciated, don’t we? In fact, studies have...more

Create limited time offers

A very powerful motivator for all of us is the fear of loss. We...more

Don’t send quotations

Most of us need to provide written quotations in our businesses. So it must seem just a little strange to be seeing this headline.
 
A quotation is simply a list of the products or services being offered, the quantities, and the price (and possibly delivery details). It is a dead document – probably containing more reasons not to buy from you than to buy. And if it contains your terms of trade it’s a definite turn off!!
 
What your customers should receive is a proposal – full of the benefits of dealing with you. The price should be an irrelevance to them as they can hardly contain their excitement at the wonderful things they will experience as a result of buying from you.
 
Call it a quotation by all means, but never send another one.