Most of us need to provide written
quotations in our businesses. So it must seem just a little strange to be
seeing this headline.
A quotation is simply a list of the
products or services being offered, the quantities, and the price (and possibly
delivery details). It is a dead document – probably containing more reasons not
to buy from you than to buy. And if it contains your terms of trade it’s a
definite turn off!!
What your customers should receive is a
proposal – full of the benefits of dealing with you. The price should be an
irrelevance to them as they can hardly contain their excitement at the
wonderful things they will experience as a result of buying from you.
Call it a quotation by all means, but never send
another one.