Why use sales coaching?
All the best sportsmen and women use coaches as a matter of routine. In fact, you will never find a top performer who doesn't have at least one coach. It is a matter of fact that you can't achieve your very best without the assistance and support of an experienced coach.
Yet, in the field of business, coaching is associated with remedial actions to fix poor performance. This is such a shame, as it means many good business people are consigned to accept results far below what they deserve.
Despite this, an article in the Daily Telegraph recently noted that 39% of FTSE CEOs had used a professional coach. In large organisations, more and more coaches are being employed in order to help tomorrow's leaders be the best that they can. Doesn't it make sense to invest a little money in our own future?
The clients that we coach in sales and marketing are mostly already very successful business men and women who have the ambition and determination to get the very best results their businesses can provide them. Here are some of the things they use us to help them with
Our coaching sessions have long been popular in the Leicester area but through our partners we are now able to offer the same coaching elsewhere.
- bringing the very latest knowledge to bear in their sales activities
- reviewing the sales messages they create, and assisting them in ensuring they have the maximum impact
- testing their latest ideas before spending money implementing them
- measuring the results of their sales and marketing activities
- helping them to stay sharp, and perform at their very best
- identifying ideal customers and understanding their needs
What our programmes include
Our sales coaching programmes combine the dual benefits of sales training and sales coaching in one programme. Every sales coaching programme we deliver is tailored exactly to your needs. Over time we have found that our clients have a number of key issues in common. For this reason we have developed a 9 step process that covers all the elements that we commonly encounter. A growing number of our clients now sign up to long term sales coaching agreements in which we work through all these elements and continually help them to refine and improve their sales and marketing performance.
How do you decide if coaching is for you?
According to the International Personnel Management Association training combined with coaching increases productivity by 88%, whereas training alone typically results in a 22% improvement.
The first requirement is that you want to achieve a significant growth in your business. With our assistance, you should expect to be achieving at least 20% growth a year. For some businesses, that is faster than they can cope with, and in this case you might find a strategic or operations based coach more benficial initially.
You then need to be prepared to change. You can't expect to get a big change in performance without a change in behaviour. If you are prepared to do things differently, are open to questioning what you currently do, and want the growth, then coaching could be for you.
What can you expect from your sales coach?
Your sales coach will spend some time with you, understanding your business and the key issues you face. He will then create a sales coaching programme for you that will help you to learn the specific sales principles and skills that will be effective for you in your business. Then he will lead you through that programme, providing a mix of sales training and sales coaching to help you achieve your objectives. The programme may be quite short, possibly only one or two sessions, or it may be that you want to work with your sales coach over a longer term in order to gain the extra benefits that the more detailed programmes bring. It’s up to you.
Our sales coaching programmes
Please take a look at the side menu for more details on the coaching programmes we offer, or contact us to discuss your needs in detail.