The client services and repairs electronic equipment. They are very well established in the gaming and amusement market, which they find very volatile and unpredictable.
They wanted to build a much stronger business among vending companies but had found the market to be impenetrable.
They joined the Optimum Performance programme in November 2009.
We helped them to
- Establish their true value to their customers
- Differentiate themselves from their competitors
- Identify ideal new customers in their chosen market
- Create convincing offers to attract them
- Create powerful, persuasive sales presentations
- Convert them once they have responded to the offers
The result
By February 2010 the client had approached the first 100 companies, of which 20 have become customers. One of those customers will generate enough profit to pay our fees for the year.