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Read customer testimonials moreAn Automotive Parts Distributor
The client sells automotive aftermarket parts and accessories. They have been in business for over 30 years, but growth has stalled and profitability is under severe strain. In addition, the company is facing a growing trend towards obsolescence in most of its product range.
They approached us in November 2008 to help them reverse the downward trend, and to build a business that would prosper in the future.
We helped them
- Identify a number of key prospects
- Create compelling sales statements, underlining the key benefits of their service
- We created direct mail and telephone campaigns for them
- We created a business measurement and management system
- We identified the Key Performance Indicators for the business
- We helped them identify the need for, and recruit a sales manager with experience of newer, high growth products
- We helped them train and manage the sales manager
The result
From a 20% decline in profitability, the client achieved a 25% quarter on quarter growth rate, achieving 50% growth in one month, compared to the same month one year ago.
This is a high impact extensive support programme to really supercharge your sales. Designed for the truly ambitious business owner it offers
Is your business performing as you would like it to? Contact us and we’ll send you a checklist to use in your own time and to analyse your sales effectiveness. We’ll even come along and help you interpret the results, free of charge.